DANBURY, CONNECTICUT - Luke's Toy Factory - a Danbury based, bootstrapped startup that manufactures award-winning educational toys for kids aged 3+ today launched a Kickstarter campaign to make available for pre-order its newest line of toys made with upcycled organic materials such as walnut shells, rice hulls, flax fiber, and coconut shells. Incorporation of such materials in the manufacturing process marks a first in the $89 billion global toy industry.
According to the company's namesake founder and toy designer, Luke Barber, "Adding organic fibers strengthens the toy by binding the plastic resin with the fibers. The result is a more robust toy that can stand up to an active 3 year old. These fibers replace up to 30% of the plastic that would have been used in the toy, and gives the organic materials a second life instead of being incinerated."
The company has named their new lines, "Naturals" and "Hybrids".
The Natural toys incorporate all five organic fillers with no colors added, while the Hybrid line incorporates some parts with color to add interest and contrast to the natural materials.
Founded in 2014 by two father/son pairs, Luke's Toy Factory will represent Connecticut in the third annual Made in America Product Showcase at the White House on Monday, July 15th. One businesses per state will display their American-made products.
Jim Barber, Luke's father and the startup's Managing Partner added, "We are excited to be recognized as an innovative company and look forward to representing Connecticut's business community and all of the wonderful companies and entrepreneurs that call Connecticut home. We're very proud to work with American suppliers, which supports local jobs and enables us to ensure the highest quality and safety of our products for our customers."
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Luke's Toy Factory -
Link to Kickstarter campaign: bit.ly/LukesToys
Contact: Evan Achiron | evan@lukestoyfactory.com